wins $6 mil
The agency will handleBy Rick Daysog
all advertising for the U.S.
mainland and Canada
The Hawaii Visitors & Convention Bureau today awarded its $6 million-a-year North America advertising contract to Milici Valenti Ng Pack Advertising.
The HVCB's selection committee picked Milici Valenti over finalist Ogilvy & Mather Hawaii, which has handled the tourism marketing group's advertising contract since 1993.
The HVCB contract takes effect Jan. 1 and covers all advertising for the U.S. mainland and Canada.
The North America account is one of the state's largest. On Tuesday, the bureau put its $5 million-a-year Japan account up for review.
Milici Valenti is one of the state's largest advertising agencies with billings of about $42 million. The company is the local associate of advertising giant DDB Worldwide and employs 75 people. Its clients include Sheraton Hotels & Resorts, McDonald's, First Hawaiian Bank and Aloha Airlines.
Founded in 1946, Milici Valenti handled the HVCB's advertising between 1970 and 1993, before losing the account to Ogilvy.
Hawaii Visitors and Convention Bureau