Courtesy Hawaii Chapter of the Association
of Independent Commercial Producers
A new award this year, in the category of Best
Creative Concept, was awarded to com.com/ Hendrix
Miyasaki Shin Advertising for "Tough Nut."

Commercial creativity
wins awards

By Tim Ryan
Star-Bulletin

Some two dozen Hawaii commercial makers and advertising agencies have received Mea Noeau Awards honoring the work of local filmmakers. The awards are also designed to help market Hawaii's industry professionals on a national level.

Directors David Rosen and Tim Savage each won three Mea Noeaus, director James Sereno received a pair in the humor category, and Jay K. Evans won two for editing.

Charlyn Honda won a Mea Noeau for her editing on "These Islands" the Danny Couch song that was used as the theme for this year's Miss Universe Pageant in Hawaii and produced by Al Masini and his Al Masini Productions' advertising agency.

The awards are viewed by a panel of judges who rate hundreds of entries, and represent the most respected professionals in the advertising and production field.

The Hawaii Chapter of the Association of Independent Commercial Producers announced the winners at their fourth annual awards show last month.

Courtesy Hawaii Chapter of the Association
of Independent Commercial Producers
Also awarded Best Creative Concept was
AdWorks for "To the Beach," above.

The Mea Noeau awards honor local artisans in the fields of acting, art direction, cinematography, copywriting, directing, editing, graphics and visual effects, humor, music and sound design, low-budget producing and public service announcements.

A new category was added this year, Best Creative Concept, which acknowledges the creative efforts of developing an idea.

The Mea Noeau Awards winners are:

Acting:
Leslie Gargan, "Dr. Deep"
Moe Lerner and Julia Ogilvy, "Rescue"
Howard Bishop, "Coach"

Editing:
Jay K. Evans, "E-bankoh"
Jay K. Evans , "Face"
Charlyn Honda, "These Islands"

Art Direction:
Grant Miyasaki, "Tough Nut"
Craig Matsumoto, "Time Bomb"

Graphics and Visual Design:
Mixed Media, "Time"
Malcolm Mekaru, "E-bankoh"

Cinematography:
David Rosen/Bob Johnson, "Time Bomb"
David Rosen, "Tech"

Humor:
James Sereno, "Jock"
James Sereno, "Coach"

Copywriting:
Brian McMahon, "Tough Nut"
Brad Shin, "Irritate"

Music and Sound Design:
Davo, "Mr. Kim"
Davo, "Rescue"

Creative Concept:
AdWorks, "To the Beach"
com.com/Hendrix Miyasaki Shin Advertising, "Tough Nut"

Producing ($10,000 and over)
Straub Clinic & Hospital, "Herman"
Straub Clinic & Hospital, "Mr. Kim"

Producing (under $10,000):
Shooters Film Production, "Time Bomb"
Shooters Film Production, "Surfer Girl"

Directing:
James Sereno, "What Is Life?"
Tim Savage, "To the Beach"
David Rosen, "Tough Nut"

Public Service Announcements:
ADWorks, "Surfer Girl"
ADWorks, "Time Bomb"

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