Name: Cheryl Williams
Age: 39
Position: Director, leisure sales and marketing, Sheraton Hotels in Hawaii
First job: Hotel switchboard operator
Favorite pastimes: Golf, snow skiing

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Focusing on fun at
Sheraton Hawaii

Cheryl Williams will be developing a marketing strategy for the leisure/vacation business at all eight Sheraton hotels in Hawaii. That includes airline relationships, pricing strategy, negotiations and cooperative marketing.

"All nonbusiness and group-related travel booked direct by the consumer or through our distribution system of retail travel agents and wholesale partners is the primary focus of my new position," Williams said.

In addition, she will coordinate advertising and public relations.

She has 23 years of hotel experience and has been marketing director for Sheraton Waikiki since 1993. Williams also was in sales and marketing positions for the Hawaiian Regent Hotel, Pan Pacific Hotels & Resorts and Royal Hawaiian Hotel. Williams started her hotel career in Scottsdale, Ariz. She came to Hawaii in 1982.

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By Jerry Tune, Star-Bulletin