Executive Profile
Friday, April 3, 1998

Name: Ginger Waters
Age: 50
Position: Direct marketing manager, Crazy Shirts Hawaii
First job: Sales training for dress shop, Santa Barbara
Favorite pastimes: Walking, hiking, reading

Going direct for Crazy Shirts

Ginger Waters selects the products in Crazy Shirts' catalogs.

"The most exciting thing is that customers like the food-dyed clothing," Waters said. Kona-coffee dyed shirts started a few years ago, and chocolated-dyed shirts will be in the summer catalog.

Crazy Shirts produces three mail-order catalogs each year. In mid-1996 it launched a Web site in Japanese and English that allows purchases over the Internet.

Waters joined Crazy Shirts in April 1994 and most recently was the area merchandise manager/planner.

She also worked as an assistant buyer of the men's designer wear with Interpacific Hawaii Retail Group, and held management positions with Nordstrom department stores in Seattle.

Waters earned a bachelor's degree cum laude in psychology and anthropology from the University of Washington.



By Jerry Tune, Star-Bulletin




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