Executive Profile
Tuesday, November 12, 1996

Name: Faith Sereno Rex
Age: 40
Position: Executive vice president, SMS Research and Marketing Services
First job: Cashier
Hobbies: Reading, caring for son

Back in the saddle at SMS

Faith Sereno Rex will rejoin SMS Research and Marketing Services Inc. on Nov. 18 as executive vice president in charge of day-to-day management of the company. The change will allow SMS's Chairman, Hersh Singer, to focus more heavily on new business development.

"We're looking to expand the services we make available including active data base services so clients can target sales, understand their client base and identify the potential client base." Rex said.

Her career has spanned marketing, public and community relations posts at Bank of Hawaii, Honfed Bank and Bank of America. The last time she worked for SMS, she was vice president of marketing services for two years.

Rex earned a bachelor's degree in economics from Carleton College and a master's in business administration from Northwestern University.


By Jerry Tune, Star-Bulletin



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