One area that ate up some of the state money was the spending mandated by the Legislature and the state administration, $2.5 million on such required pro

motions as the NFL Pro Bowl and some golf tournaments.

But contributions from the private sector helped the HVCB to make an impact and its efforts significantly raised consumer awareness of Hawaii as a vacation destination, Casey said in the HVCB's annual report, issued this week.

Reporting on his first full year as president, Casey said that the money that was available for advertising in the fiscal year through June 30 was too small.

"It is far too small an amount given the markets we must cover, the high cost of media and the sizeable financial resources of our competitors," Casey said.

"It is critical that the Bureau vigorously promote Hawaii in North America, Asia and Europe," he said.

The HVCB did get substantial benefits from in-kind contributions such as hotel rooms and airline seats to use in its promotions and it also received millions of dollars from the tourism industry for cooperative promotional campaigns.

The HVCB's income of $36.4 million included the state appropriation, $6.6 million in cooperative advertising, $4.6 million worth of in-kind contributions and $2.2 million in membership dues.

The office spent $30 million on marketing. Of that, $14.2 million went into advertising (including contributions from the private sector) and $4.8 million went to the individual island chapters for their marketing