Isle's retail sales fail to
heat up in summer

Star-Bulletin staff



Oahu's major retail centers saw sluggish sales in June, which were highlighted by a downturn at resort-area malls where results continued to drop compared with a year ago.

Representatives of Royal Hawaiian Shopping Center and Ala Moana Center attributed their declines to a poor yen-to-dollar exchange rate this year giving Japanese visitors less purchasing power.

Pearlridge Center and Kahala Mall officials reported small sales gains in June compared with the year-ago period, according to data compiled by the centers for the Star-Bulletin.

Here's a look at the numbers:

Ala Moana Center: Sales dropped 2 percent, said Dwight Yoshimura, general manager.

Despite Father's Day promotions and fashion shows, Yoshimura said that the poor yen exchange rate was too much to overcome.

Strong categories were: food, up 9 percent; shoes, up 4 percent; and other retail, which includes music and fabrics, 1 percent higher.

Lower sales were reported in women's wear, down 24 percent; men's wear, off 14 percent; and jewelry, off 13 percent.

Royal Hawaiian Shopping Center: Results sank 27 percent, said Charlian Wright, marketing director.

"The problem was the changing yen-to-dollar valuation," Wright said. "But we ended the fiscal year up 9 percent. We've also checked some of the July sales and we are doing better than June."

Top gainers in June were: furniture, up 42 percent; carts and counters, 7 percent higher; and jewelry, up 4 percent.

The Polo clothing store opened in June, Wright said.

Pearlridge Center: Sales advanced 3.7 percent, said Marty Lastner, general manager.

"We had a very good month and are looking toward a good winter," Lastner said. "When Circuit City opens in November we will have a one-stop electronic equipment shop (for computers, VCRs, televisions, refrigerators, etc.), the first one in Hawaii."

Strong categories were: men's apparel, up 21 percent; specialty food, up 17.5 percent; specialty retail, 10 percent higher; services and recreation, up 9.9 percent; and restaurants, up 8.5 percent.

New stores coming soon are Big Burrito, Out of Africa, Nutty Bavarian and Red Dirt Shirt, a shop which sells clothing that has been colored with Hawaii red dirt, Lastner said.

Kahala Mall: June numbers showed a 3.37 percent increase, said Susan Pinter, marketing director.

"The two contributing factors were that tourist traffic was good and the summer, with the kids out of school, meant that local traffic was good as well," Pinter said.

Strong performers were: women's apparel, 32.5 percent higher; services and recreation, up 24.0 percent; and restaurants, up 7.7 percent.

Japanese Restaurant Yoshino opened in July, Pinter said.

Windward Mall: Business slipped 1 percent, said spokeswoman Wright.

"Although June sales were down, the mall was up 2 percent for the fiscal year, which ended on June 30," Wright said. "We held a Father's Day promotion with a Portuguese cooking contest and the winner won a trip to Portugal and that helped our sales."

Good performers were: recreation, up 106 percent; junior department store, 32 percent higher; and personal service (one-hour photo, eye glasses and beauty shops), up 7 percent.




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