Executive Profile
Name: JoAnn Martz Hanna
Age: 43
Position: Vice president, Ward Research
First job: Factory worker, Burwick, Pa.
Favorite pastime: Golf
"One of the trends is an increased focus on customer satisfaction and retention research," Martz Hanna said. "This is a good strategy, especially in a sluggish economy." Companies then can make administrative changes to hold or regain lost business, she explained.
Martz Hanna has been with Ward Research for two years. She also has worked at ITT Sheraton Corp. She earned a bachelor's degree in anthropology from George Washington University and a master's degree in anthropology and statistics at Pennsylvania State University.
Martz Hanna and her husband, Joel Hanna, live in Kahaluu.
Ward Research, established in 1980, provides market research to the public and private sectors.